Simanjuntak, Megawati, Bogor Agricultural University, Indonesia
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Independent Journal of Management & Production Vol. 13 No. 5 (2022): Independent Journal of Management & Production - Articles
Theory of Planned Behavior (TPB) approach: reading intention of food label composition
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Independent Journal of Management & Production Vol. 8 No. 2 (2017): Independent Journal of Management & Production - Articles
The quasi experimental study of the influence of advertising creativity and exposure intensity toward buying action with aida approach
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