SMEs innovation in a network environment, case study in Romania

Main Article Content

Rocsana B. Manea Tonis
Radu Bucea-Manea-Tonis

Abstract

After the 1990s, the private sector in Romania has tried to win in emerging market niches: IT services, e-commerce, retail, energy. With the liberalization of the market after admission to the EU, local entrepreneurs could not cope with external competition, crushing debts or insolvency. The situation is not different today when multinational companies compete strongly with local capital. After a continuous research process, the conclusion is that the only solution for SMEs is collaboration in business centers, virtual companies and other forms of local cooperation. This article presents a type of collaboration between SMEs that use discount coupons to recommend to other customers.

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Author Biographies

Rocsana B. Manea Tonis, Spiru Haret University

Junior Lecturer in the FACULTY OF ECONOMIC SCIENCES, PhD, with 10 years of academic career

Designer of many web sites, such us:

1. ICESBA: http://icesba.eu/

2.USH Research: http://cercetare.spiruharet.ro

3. Journal of Economic Development, Environment and People: http://jedep.spiruharet.ro

4. Annual Conference on Applied Mathematics and Informatics: http://camai.spiruharet.ro/

5. Review of Applied Socio-Economic Research:http://www.reaser.eu/Current-issue.php

6. Simpozion National USH 2011:http://csme.spiruharet.ro/simpozion2011/

7. Centrul de Studii si Mobilitati Europene:http://csme.spiruharet.ro

8. Annals of Spiru Haret University: http://anale-mi.spiruharet.ro/

Rocsana has participate in international projects such as: Leonardo Da Vinci, Preparing Trainers in the Spirit of a High Quality Educational System Vicenza, Italy (2006) Short Term Scientific Mission Gender and Well Being, Sassari, Sardegna, Italy (2009).

Rocsana is passionate of Web marketing, Marketing Simulations and Open Source Technologies.

Further details on publications and research results visibility on: http://icourses.wix.com/itmk

Radu Bucea-Manea-Tonis, Hyperion University Titu Maiorescu University

Hyperion University
Titu Maiorescu University

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