Lenize Danette
de Oliveira
FACCAT, Brazil
E-mail: lenizedanette@gmail.com
Jéssica da Silva
Haubert
FACCAT, Brazil
E-mail: jessica-haubert@hotmail.com
Alexandre Sakis
FACCAT, Brazil
E-mail: alexandre-xandre@hotmail.com
Cleimar da Silva
Machado
FACCAT, Brazil
E-mail: cleimar@sou.faccat.br
Bruno Miranda
Dos Santos
FACCAT, Brazil
E-mail: brmiranda10@gmail.com
Submission: 7/31/2019
Accept: 10/1/2019
ABSTRACT
The sector service is what has the highest employability index in the country and is even the one with the largest participation in the world economy. In this sense, there is evidence of increased awareness of organizations that improvement has to come from the inside out. Thus, this research aims to demonstrate the competitive importance of the maintenance sector of a Higher Education Institution (HEI) through the application of the importance-performance matrix. As for the methodological procedures, this study is characterized by exploratory and quantitative research. A set of criteria to be evaluated within the organizational performance objectives was created in conjunction with maintenance staff and an IES strategic sector manager. As a result, an HEI demonstrated good performance in most of the criteria, generated an exception of one of the criteria that was out in the areas that need improvement actions, the accomplishment of the results by the matrix is important.
Keywords: Matrix Importance-performance, service sector, competitiveness, organizational performance
1.
INTRODUCTION
Physical structures and
facilities are important parts of any organization, and they directly or
indirectly a strong relationship with the quality of products or services
(Silva, 2016). The properly structured maintenance sector is fundamental to the
evolution and competitiveness of an educational institution (SILVA, 2016).
Institutions of higher
education have grown over the years and have become increasingly part of global
networks (WAKCHAURE et al., 2006). All of these modernizations in the service delivery
environment have put the aspects of the maintenance industry in focus on
developing more efficient and effective operations. Manufacturing maintenance
deals with highly industrial equipment that requires extraordinary types of
knowledge with limited options from technology providers (PHOGAT; GUPTA, 2018).
In this context, this article aims to demonstrate the competitive importance of
the maintenance sector of an educational institution through the application of
the matrix importance-performance.
There is a wide variety
of types of university institutions. These, as to its administration, can be
classified as public (municipal, state or federal) or private, which naturally
influences the way in which they are managed (LENNAN et al., 2014). In this article,
the educational institution object of this research is private. The maintenance
strategy of this type of institution is very similar to manufacturing
operations, both of which employ processes that add value to the basic input
used to create the final product (PHOGAT; GUPTA, 2018).
Recent studies about
the strategic management approach in higher education institutions (HEI) report
several benefits to the organization. Lennan et al. (2014) identified
opportunities for HEIs to progress towards strategic corporate social
responsibility practices. Castro et al. (2015) verified how strategic planning
occurs in a philanthropic HEI. The findings indicated that planning occurs as
the theoretical definitions of the school management and administration area.
Araújo et al. (2017)
demonstrated that one of the main motivations for adopting the strategic
management process in HEIs in the state of Ceará was to increase
competitiveness and highlight the use of new information technologies. Miranda
et al. (2017) analyzed motivational factors that influence the performance of
activities in an HEI.
They concluded that,
above all, the leadership factor is a differential to obtain a good performance
in the work environment. It should be noted, however, that studies that
consider specific sectors of HEI as a center of strategic actions, such as the
maintenance sector considered in this research, were not found, therefore, it is
an important justification for the development of this work.
The use of strategic
planning as an instrument of competitive differentiation has proved to be
efficient, given that organizational development is linked to the capacity of
managers to formulate, implement and monitor strategies (MINTZBERG et al.,
2006). However, for Araújo et al. (2017), although there has been growing
interest in strategic management in HEIs, this is a subject that has not yet
been explored.
This article is
structured in five sections. Section 2 presents a review of the specific
literature of the strategic management tool used in this research and the
context in which it was implemented. Section 3 presents the process of
methodological development. Section 4 presents the results obtained. Finally,
section 5 presents the conclusion and suggestions for future work.
2.
REVIEW OF THE LITERATURE
2.1.
Matrix of Importance-Performance
A matrix
importance-performance is a tool present in the context of the
administration of the production of goods and services, usually used to
evaluate the performance of a product or a production process (SLACK et al.,
1997). The matrix is built from the level of importance and performance level
of competitive criteria associated with the products. The competitive criteria
can be of the type: speed and reliability in the delivery of the products;
flexibility in the design or mix of product production and reduced cost of
manufactured goods (MIRANDA et al., 2016).
The level of importance
can be determined by classifying the criteria into qualifiers and order winners
(HILL, 1993). The qualifying levels represent a certain minimum score required
to compete in the market. The order-winning levels are those on which the
customer is based to choose their suppliers (MIRANDA et al., 2016). These two
classifications can be added to the less important levels that are neither
qualifies nor winners of orders, and do not influence customers significantly.
In the understanding of
Betto, Ferreira and Talamini (2010), the matrix construction technique allows
the identification of four zones of improvement priority. The method consists
of placing the ordered pairs, formed by the mean scores of the importance and
performance responses of each attribute (PEREIRA et al., 2013). The level of
performance can be judged on the basis of being better, equal or worse than the
market. This matrix can be divided into four breeding priority regions as shown
in Figure 1.
Figure 1: Matrix of Importance-Performance
Source: Adapted from Slack (1994)
The appropriate region
is separated at its lower edge by the acceptability boundary, which is the
company's minimum level of performance tolerable by the market. Any competitive
criteria that fall in the breeding region is a candidate to be improved, but if
it is in the lower-left corner of the matrix, it may be a non-urgent
improvement case. The most critical situation is when a competitive criterion
is in the region of urgent action, demanding, in the short term, the
implementation of improvement plans (DOS SANTOS et al., 2018).
Finally, there is also
the region of excess where the performance achieved is greater than necessary.
In that case, part of the resources could be allocated to improving the
criteria in the region of urgent action. In addition to the evaluation of
productive processes, the matrix importance-performance can be used to measure
process performance in service providers (GIANESI; CORRÊA, 1996).
2.2.
Maintenance management
With the advancement of
technology and the increasing demands for productive plants without s failure
is impossible to manage the maintenance without the aid of instruments of
control and management, according to Silva (2016), the integration of people,
places, processes and technology is of utmost importance in a maintenance and
conservation system to guarantee the functionalities of structures and
installations.
The strategy of
maintenance function for organizations is advocated by several authors. Wireman
(1998) shows that the maintenance policy of a company reflects in a determinant
factor of the success of the planning of the production and, therefore, of the
productivity of the process. Souris (1992) argues that the search for quality
of process and product passes through the effectiveness of maintenance, without
which investment in the quality management systems can be entirely lost.
Although these studies were developed in the 1990s, studies that deal with
maintenance management use very similar concepts recently.
Due to increased
competition among higher education organizations, the maintenance sector
emerges as an area that can bring benefits to the institution if it is
considered as part of the organization's strategies. According to Queiroz
(2015), the well-designed maintenance function can ensure the availability of
the equipment and its facilities. Good maintenance management contributes
actively to business excellence (KARDEC, 2001).
Corroborating with
this, Fuentes (2006) says that "investments in maintenance tend to grow in
all economic sectors of our society." With the technological advances, the
maintenance guarantees its space, as there is a continuous growth of the
capital goods and tied to this the demands of the greater reliability of the
installations, which imposes that the management of the maintenance must have
procedures described and reliable.
The national survey of
the Brazilian Association of Maintenance and Asset Management (ABRAMAN)
conducted in 2011 shows a series of data that portrays the national panorama of
maintenance management. The research was highlighted in aspects such as the
educational training of professionals and the results of maintenance presented
through indicators such as Operational Availability and Unavailability. Besides
these, the research approaches with more emphasis the values
relative to the Costs of maintenance.
Some of the success
factors for maintenance management, considering the qualification of good or
bad management according to the results obtained in them, are the organizational
structure of maintenance; costs of the sector; qualification of staff;
outsourcing policy and use of quality tools for failure analysis (VIANA;
RIBEIRO, 2017).
2.2.1. Corrective maintenance
According to Kardec and
Nascif (2009, p. 38), "Corrective maintenance is the action to correct the
failure or the performance smaller than expected". For the Brazilian
Association of Technical Standards (1994), corrective maintenance is
"maintenance performed after the occurrence of a stop intended to
reallocate an item in conditions to perform a required function".
Therefore, this
maintenance method should not be classified as an emergency maintenance method,
it acts mainly when poor performance occurs or a component fails (KARDEC;
NASCIF, 2009). In this way, the main function of corrective maintenance is to
correct or restore the operating conditions of the equipment or system.
Corrective maintenance can be divided into Unplanned corrective maintenance and
Planned corrective maintenance.
According to Lima
(2016), this type of maintenance is the most used in Brazil, due to our culture
of only performing the interventions when the elements and/or equipment is
already in an advanced state of deterioration. With this, the costs with this
type of activity tend to be much higher than those carried out preventively.
The author also points
out that it is impossible to eliminate this form of maintenance since at some
point in time the system will reach its projected useful life and will require
a greater investment in order to significantly recover its performance. The
analysis of maintenance costs developed by Almeida (2005) indicates that a
repair performed by corrective-reactive mode will have a cost three times
higher than when the same repair is done in a programmed or preventive way.
2.2.2. Preventive maintenance
According to Kardec and
Nascif (2009, p.42), preventive maintenance "is the performance performed
in a way to reduce or avoid failure, according to a previously elaborated plan
based on defined intervals of time". For the Brazilian Association of
Technical Standards (1994) preventive maintenance is "maintenance
performed at predetermined intervals, or according to prescribed criteria,
designed to reduce the probability of failure or degradation of an item's
operation."
This maintenance method
seeks to prevent the occurrence of failures and is generally imperative in
systems where safety is the most relevant factor (KARDEC; NASCIF , 2009). Xenos
(2012) introduces the idea that preventive maintenance is one of the main
activities in a company, encompassing inspections, part changes and reforms.
For Santos (2010,
p.18), preventive maintenance "consists of exercising control over the
equipment in order to reduce the probability of failure based on regular
maintenance intervals." For Castilhos (2002), preventive maintenance is
based on the balanced distribution of workload, rationalization of spare parts
stock, maintaining maximum availability of machines and equipment, eliminating
improvisation, eliminating or easing delays in order to increase production,
replacing problematic parts immediately, so that the rest are preserved,
reduction of costs, maintenance of product quality, preservation of the
environment, reduction of accidents at work and increase the useful life of
equipment.
2.2.3. Predictive Maintenance
For the Brazilian
Association of Technical Standards (1994), predictive maintenance is the
"systematic application of analysis techniques, using centralized or
sampling means to reduce corrective and preventive maintenance." According
to Nasa (2008) predictive maintenance mainly uses non-intrusive methods, test
techniques, visual inspection and performance data to evaluate the condition of
machines and modify maintenance tasks arbitrarily programmed. Continuous
equipment analysis and condition monitoring data enable planning and scheduling
of maintenance or repairs to avoid possible catastrophic and functional
failures.
According to Castilhos
(2002, p. 30), predictive maintenance "is an improvement of preventive
maintenance, based on the actual knowledge of the conditions of the machine,
equipment or component".
3.
METHODOLOGY
The study was carried
out with the purpose of planning and structuring the maintenance and
conservation sector of private HEIs, located in the Rio Grande do Sul, with a
physical structure of 10,000 square meters of constructed area and 8 hectares
of the total territory. In 1977 it became autonomous with the recognition of
the courses of Administration and Accounting Sciences, and due to the increase
in the number of students there was a need to open a proper campus to
accommodate the administrative sector of the institution and to house
(shelter), then existing and future courses, this occurred in 1999. With the
constant growth of the activities of maintenance and conservation of the
physical areas, it was justified to implement maintenance methods increasingly
critical and careful so that it does not harm the end-of-premises activity.
This study is
characterized as exploratory and quantitative research. According to Gil
(1999), quantitative research translates opinions and information into numbers
to classify and analyze them using statistical techniques. The following are
the stages of realization:
1) Choice of the company: In meetings
held in a group, a higher education institution was chosen, and from that, we
delimited the study to a specific sector, the maintenance sector, as this
presents a potential contribution to the development of strategies for the
organization.
2) Theoretical basis: the theoretical
basis comes mainly from articles that deal with the issue of strategic
management and management tools.
3) Elaboration of the questionnaires:
together with the employees of the maintenance sector, six evaluation criteria
were defined for the sector in terms of importance for the clients and to
analyze the current position against the competition. It was used in the questionnaire
the basis of the scale proposed by Slack (1977), where respondents should score
a note 1-9 first about the importance of the criteria for the customer and
subsequently in relation to the performance of HEI, and the criteria created
are the result of the unfolding of the five performance objectives.
4) Application of the questionnaires:
Ten questionnaires of both importance and performance were applied to the
maintenance sector. Regarding the profile of the interviewees, five carry out
administrative functions and the other five are part of the operational.
5) Data analysis: With the use of
Microsoft Excel, the data were tabulated obtaining the mean of importance and
performance for each criterion.
6) Construction of the matrix: Again
with the help of Microsoft Excel and using the means of the importance of the
criteria for the customers and performance of the institution was possible to
build the matrix.
The maintenance of the
campus counts with the twenty-seven employees distributed in several independent
and interconnected sectors under the management of a Manager. To make
communication more efficient and to facilitate the execution of routine
activities, there is a need to implement maintenance management and control
systems with the highest possible clarity and communicability, so that all
activities are within the desired standards.
4.
RESULTS AND DISCUSSION
The application of the
importance-performance matrix was performed in the maintenance sector, which
has 27 employees and is of paramount importance for the operation of the HEI.
From this, in order to better identify the most important criteria, six
criteria were formulated to be evaluated within the five performance objectives
proposed by Slack et al. (1977). Table 1 presents the evaluation criteria that
have been defined.
Table 1: Objectives and items evaluated in the Maintenance sector
Objectives
|
Evaluated items
|
Quality
|
Employee Service
|
Sector Organization
|
|
velocity
|
Fast execution
|
Reliability
|
Safety of products and
services provided
|
Flexibility
|
From accepting schedule
changes to adapt to any changes
|
Cost
|
Product Price
|
Source: Authors (2018)
The six evaluation
criteria were prepared in conjunction with maintenance staff and a strategic
sector manager from HEI. The criteria include, from the perspective of the
maintenance sector, points that require greater attention and, if well
developed, can contribute to the HEI achieve the strategic objectives.
4.1.
Matrix Analysis Importance -
Performance
After the collection of
the data, the process of analysis of the information obtained for the
construction of the matrix importance-performance. Table 2 presents the
averages obtained in the application of the questionnaires.
Table
2: Averages of item evaluations
Criteria
|
Importance
|
Performance of the institution (A)
|
Performance of competition (B)
|
Customer Service
|
8.30
|
9.60
|
8.00
|
Industry organization
|
9.00
|
8.10
|
8.00
|
Speed in execution
|
8.50
|
7.90
|
8.00
|
Safety of products and services provided
|
7.95
|
8.00
|
8.00
|
To accept modifications to the schedule, to adapt
to some change
|
7.00
|
6.50
|
8.00
|
Product Price
|
7.10
|
6.70
|
8.00
|
Source: Authors (2018)
Table 3 was based on
the average of the scores from 1 to 9 given by the people that make use of the
service of the maintenance sector of the HEI. And due to the lack of data and
articles on this sector in other educational institutions, it was considered an
average value of 8 for the competition.
Figure 1 shows the
values of the competitors and the values of the
company studied, it is necessary to transform the two values of
performance into only one value that represents in a coherent way the real performance
of the institution in relation to the main competitors. Therefore, we
calculated the difference between both institution and competition, and again
we had to turn into grades 1 through 9 to apply the matrix correctly. For this
purpose, a comparative scale was created to scale matrix, such range is shown
in Table 3.
Table 3: Comparative scale equivalent to the scale of Slack et al (2009)
Source: Authors (2018) adapted from Slack et al. (1977)
The equivalent method
transforms the differences into grades 1 through 9. Considering the number zero
equivalent to 5 in the matrix scale, it is possible to create relationships in
the other grades. A value approximation column was created since differences
represented by decimal numbers were obtained. Using the above method, the
following results were obtained for each criterion evaluated, as shown in Table
4.
Table 4: Difference between performance and actual performance of the
institution
Source: A stores (2018)
The results obtained
within the Importance- Performance matrix is demonstrated according to the
resulting regions in Figure 2, which compares the importance of HEI in relation
to performance, against the criteria raised. It is noted that the criterion
"employee service" obtained, based on the comparative scale used,
actual performance equal to 7 and the importance of approximately 8.30, which
corresponds to the matrix enhancement region.
The criteria
"Industry Organization," "speed of execution" and
"security of products and services," obtained actual performance
equal to 5, which represents performance "approximately equal to most”,
and the last two criteria, and "accept changes to the schedule" and
"price of products" the actual performance achieved was 4, which
equals " Often a short distance behind major competitors".
Figure 2: Comparative scale equivalent to the scale of Slack et al. (2009)
Source: Authors (2018)
It is observed that the
HEI needs to be proactive in developing initiatives to raise the performance of
the criterion "employee attendance" since it is a factor with
relative importance for the clients. According to the results obtained by Silva
et al. (2018), quality in customer service is a key factor in the success of
any business and it must be constantly improved.
According to the 14
principles of total quality (TQM), advocated by Deming as a managerial philosophy,
the organization that provides a quality differential can be guided by these
principles. According to Marshall and Kiser (2003), based on some of the items
raised by Deming, the organization should concentrate its efforts on building
quality from the outset, establishing regular training, instituting an
education and improvement program (teamwork to support TQM culture).
The 14 points described
are the basic principles of Deming's operational management theory and it is
understood that TQM will only be operational when these elements become part of
the organization's culture (MARSHAL; KISER, 2003).
The remaining of the
evaluated criteria were positioned in the "adequate" quadrant,
according to the results obtained. Regarding the competitors' analysis, it is
concluded that the manager should also research the functioning of other higher
education institutions in the region, observe and evaluate the courses and
advantages offered, the attendance characteristics, prices practiced, in other
words, be attentive to the dynamism of this market segment in the education
area to offer services that add value and stand out in an increasingly
competitive market. The purpose of these managerial actions is to know the
competitors and their customers, trying to identify what actions should be
taken to improve the company's performance and ensure its continuity.
5.
CONCLUSION
When analyzing the
data, it was noticed that the adopted research method was adapted for the
purpose of developing the objective initially proposed. The use of the Matrix
Importance-performance allowed identifying the positioning of the clients
against what they consider to be more relevant in the maintenance sector of a
private HEI.
Through the matrix, it
is also possible to visualize, what are the criteria that the managers of the
HEI maintenance sector consider important to consider in order to improve
quality in general and concentrate their efforts in order to provide quality
services. In general, it was observed that the HEI sector performed well in
most of the criteria, except for the criterion "employee attendance",
which requires actions for improvement.
It is suggested that
the maintenance sector of the HEI should develop actions to provide periodic
training to employees since there is a reasonable turnover in this sector. In
addition, although most of the criteria have been in the "appropriate"
zone of the matrix, it is understood that all should be considered periodically
in the improvement program of the HEI and the sector where the research was
developed, since, based on the fundamentals TQM, continuous improvement of
processes and operations must be a constant in any organization.
ACKNOWLEDGMENTS
We dedicate this work to the memory of
colleague and friend Cleimar Machado.
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